Science Explains Why Your Kids Love YouTube Unboxing Videos

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Without fail, each time I set up my kids to watch a childrenโ€™s video on YouTube, they navigate to videos of kids and adults unboxing and playing with toys. And every time, Iโ€™m shocked at how many views these kinds of videos get โ€“ often in the millions,ย so I looked into why they’re so popular. Here’s what I found.

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